Travers, Jennifer. "European Commission Launches Consultation to Regulate Green Claims in Marketing and Combat ‘Greenwashing’". EHS Law Insights. (1601251200)September 28, 2020. https://www.ehslawinsights.com/...

Companies making "green claims" should substantiate these against a standard methodology, to assess their impact on society and the environment.  The European Commission has launched consultation to regulate green claims in marketing and combat "greenwashing" and is targeting the opinion of the general public and key stakeholders.  The consultation is assessing the reliability and scope of current labels/initiatives and reviewing the current greenwashing practices that mislead market actors and reduce sutainable development incentive.  The EU is now calling on interested parties to participate in an online questionnaire (https://bit.ly/3cZvEZq) till 3 December 2020.

Posted on 24/03/21

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