Rubio-Mozos, Ernestina, Fernando E. García-Muiña, and Laura Fuentes-Moraleda. "Sustainable Strategic Management Model for Hotel Companies: A Multi-Stakeholder Proposal to ‘Walk the Talk’ toward SDGs". (1634601600)October 19, 2021. https://www.researchgate.net/...

This paper proposes a sustainable strategic management model (SSMM) for small- and medium-sized (SME) hotel companies, which have to contribute to the 2030 Agenda.  Adding the SDG perspective, it is a holistic proposal with a multi-stakeholder approach to enable them to focus on the well-being of people and the planet.  Through a qualitative research methodology, the ecosystemic SSMM is defined so that the hotel company can make significant contributions to the SDG pillars of sustainability.  Basing the structure on the Global Sustainable Tourism Council (GSTC) criteria, it proposes four strategic management axis and develops ten principles of ethical performance (PEP).

Posted on 15/11/21

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