Accor's core business is to provide services to property owners who join them under a franchise agreement or entrust them with the day-to-day operation of their hotel under a management contract. Hotel development services are provided to independent hoteliers and real estate owners, developers and investors.
Accor's core competencies are HotelServices, which operates and franchises hotels as a hotel manager and franchisor, and HotelInvest, which leads investments and comprises the group's owned and leased hotels.
Hotel owners receive such basic services as distribution, marketing, and loyalty programs. The complementary services vary from one operator and geography to another.