The WTTC performs and publishes research on the economic and social impact of travel and tourism, to promote sustainable growth for the travel and tourism industry.  This is used to equip public and private sector bodies with hard evidence about the industry's contribution to the economy.

The WTTC works with governments and other organizations to create jobs, drive exports, and generate prosperity.  It pursues long-term growth for the industry in balance with people, culture and the environment.

The WTTC also organizes a global summit and a regional summit each year focused on issues and developments relevant to the industry.