The Sustainable Hospitality Alliance (SHA) is a registered charity in England and Wales that makes up 25% of the global hotel industry by rooms. Its members include 15 world-leading hotel companies with over 30,000 properties and 4.5 million rooms.
It is an alliance of senior executives from engaged hospitality companies and industry partners who collaborate and cooperate on joint areas of action. Comprising members from small and large regional and international companies, it uses its collective industry power to make a positive impact locally and globally.
The alliance advocates and works towards a sustainable and inclusive future for the planet and people.