The World Travel & Tourism Council (WTTC) is a membership organization headquartered in London, UK, that represents the global travel and tourism industry. It is made up of members of the global business community engaged in the sector and other industry organizations.
The WTTC works with governments to raise awareness about the travel and tourism industry and recognize travel and tourism as a top priority. It aims to share the pursuit of long-term growth and prosperity and balance economics with people, culture and environment.
The priorities of the WTTC are security and travel facilitation, crisis preparedness and management, and sustainable growth.