The schedule and topics are subject to change.

08:30-09:00

   Coffee & Pastry

09:00-10:00

The business case provides the reasoning and justification for a hotel project.  It includes the business context, project description, possible alternative solutions, the budget and timetable.

Project sustainability starts with the concept and is reflected along the entire project value chain.  Sustainable development principles are adopted for project implementation and operation to produce sustainable and high-performance properties throughout the whole-life cycle.

Developers, owners, lenders, investors, operators and staff as well as the community all benefit from sustainable property development projects.  To achieve project sustainability for all stakeholders, participants must understand and apply sustainability principles in property development and operation.

10:00-11:00

Feasibility studies are used to verify the business case and test the conceptual planning of development projects in order to assess their economic and financial viability prior to their realization.  They are adapted to the level of detail required and needs of their users and conducted for different purposes during the different stages of a development project.

Feasibility studies are performed for developers, operators, lenders and investors and can cover the whole or part of a project, as in case of mixed-use concepts.  They are conducted by independent third-party consultants to provide the different stakeholders the decision basis for the development, financing or operation of projects.

11:00-12:00

Whether a franchise or management agreement or a hybrid combining a lease or a franchise and a management contract, each hotel operating model has its advantages and disadvantages for the parties.  The requirements and priorities of the hotel owner determines the choice of the operating model, the hotel operator, and the operating agreement, which must ensure alignment of the interests of all parties.

The hotel operator is a key party for the success of hotel projects.  For operator selection, there are many criteria to consider, including brand strength/awareness, brand positioning and distribution power, technical requirements, suitability, and commercial fit.

12:00-13:00

Financing of hotels in Europe traditionally involves bank lending or bank intermediation.  Nonbank lending is growing rapidly, driven by alternative finance companies, peer-to-peer (P2P) crowdlending and other online direct lenders.  Large-cap real estate developers and hotel operators commonly issue bonds.

Green loans and green bonds aim to facilitate corporate social responsibility and sustainable financing and investing, with proceeds solely used to finance or refinance new and existing "green projects".  Financing circularity ensures that the consumption and production patterns of the businesses make more efficient use of resources and minimize waste, pollution and carbon emissions, to encourage a circular economy.

13:00-14:00

    Lunch Break

14:00-15:00

Project implementation calls for architecture, interior design and engineering, procurement and construction, fit-out, and preopening testing.   The architectural design process serves as a framework for scheduling and coordinating the architectural and engineering work of a building construction project.  When the architect is engaged in a development project generally depends on the construction delivery method.

Sustainable architecture and design are key to the sustainable development of projects.  Sustainable architecture and design seek to minimize the negative environmental impact of buildings through the responsible and conscious use of materials, energy, space and the ecosystem in the design of the built environment.

15:00-16:00

Property development is a multifaceted process that involves initiation, planning, procurement, construction, and project closure.  Sustainable development is undertaken to meet the sustainability goals of the developer, sponsors, investors, the community and other stakeholders for sustainable high-performance buildings.

Project management encompasses the strategic planning, administration and controlling of a project during its construction phases to ensure that all specified services, design and finishes are provided for property operation.  Tasked with the overall management of a building’s construction, the project manager is becoming increasingly crucial in bringing a sustainability agenda into construction projects and for achieving project sustainability goals.

16:00-17:00

Building commissioning is the professional practice that ensures buildings are delivered according to the owner’s project requirements (OPR).  Commissioning is one of the most cost-effective means of improving operating and energy efficiency in buildings.  Verification of advanced control strategies during the commissioning process has proven to reduce energy consumption.

The commissioning process also generates qualifying points or credits toward green certification programs, such as LEED, Green Globes, or ENERGY STAR®.   LEED certification credits, for example, can be earned in both design and construction, documented in the design and construction drawings, verified through commissioning, and included in the application for certification.

17:00-18:00

Sustainable destination development (SDD) considers the sustainability of the entire value chain of all stakeholders.  SDD is multidisciplinary and interdisciplinary, as it involves the integration of knowledge and various methods and disciplines.  It involves multiple stakeholders and requires their interaction, cooperation and collaboration.

Sustainable destination development requires the involvement of all stakeholders from the public, private and third sectors.  Destination infrastructures must be properly planned and managed to respect the socio-ecological system of destinations.  Destination development must happen in a sustainable manner that balances economic growth with the social and environmental well-being of the affected communities.

18:00-19:00

   Socializing

19:00-21:00

    Dinner

08:30-09:00

   Coffee & Pastry

9:00-10:00

An ESG benchmark provides comparable and reliable data on the ESG performance of investments in real estate.  Environmental, social and governance (ESG) metrics enable enterprises and undertakings to reach their long-term business goals, improve relations with stakeholders and local communities, boost their brand recognition and value, and improve the investment performance of properties.

Corporate profitability is the sole purpose of ESG disclosure, not sustainable development per se, and is advocated for the benefit of the business stakeholders.  ESG disclosure informs them about the "sustainability risk" that the companies are exposed to from environmental and social impacts on their profitability.

10:00-11:00

Effective real asset management is essential for the success of development projects – from project concept through to asset disposition.  Specialists manage the financial performance of real assets in order to optimize the return and enhance the value of the assets through every life cycle stage while mitigating risks.

Acting on behalf of the property owner, hotel asset managers control and actively influence the risks and opportunities associated with the assets at the operation level.  They continually monitor the property until asset sale in order to evaluate operator contract compliance and assess emerging opportunities for improving asset performance.

11:00-12:00

Revenue management is the strategic planning of revenue for the year ahead, analyzing forecasts, setting rates, monitoring parity, and reporting on revenue performance.  Technology allows revenue managers to set up rules and alerts to support the revenue management strategy in an automated fashion.

It is the goal of total profit optimization to strategically coordinate a property’s mix of revenue and profit centers and exercise control over all revenue operations.  The (r)evolution from the fully automated approach to revenue management through AI and machine learning allows revenue managers to concentrate on total, profitable revenue management.  AI and machine learning have become essential for strategic revenue management.

13:00-14:00

    Lunch Break

12:00-13:00

Sustainability is increasingly determining the value of buildings.  The ever-increasing need for sustainability is imperative to mitigate and minimize future impacts from climate change and limited finite resources.  However, sustainability valuation is hampered by the challenges in valuing a property’s sustainability characteristics.

The lack of key financial correlations between sustainability and economic return have hindered valuers in accurately reflecting the impact of sustainability on value.  This largely results from the inability of valuers to assess, compare and value sustainability due to limited and transparent data as well as their lack of knowledge of sustainability, sustainability rating tools and analysis techniques.

14:00-15:00

Property transactions are subject to a number of increasingly strict laws, regulations and standards.  The legal considerations for property transactions depend on the phase in the asset’s life cycle, its purpose, investment objective, and the stakeholders.  Due diligence analyzes all pertinent aspects of transactions to minimize the risk to the parties.

Financial, legal, tax, and technical and environmental due diligence are undertaken by various project participants along a property's extended life cycle.  Proper due diligence is expected of parties before entering into an agreement or contract as well as to prepare for questions in advance of transactions.

15:00-16:00

There are various reasons for acquiring hotels and other real estate assets.  For some buyers, it may be a short-term investment to flip at a significantly higher price.  Others may have an investment strategy with a long-term view based on the asset's potential to generate revenue.  Hotel asset disposition is a complex process and involves several interested parties.

Property can be sold by developers before project implementation, during development or after construction completion.  Project exit strategies must be determined with the investment strategies and are generally complicated by the attempt of all parties to secure the most flexibility.

16:00-17:00

   Socializing